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White Paper
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Automate Pay-per-click Search Engine Management
from
BidRank
Roffers Engineering developed BidRank to meet the growing need for an automated solution. BidRank automates the task of managing numerous keyword phrases that are listed on various pay-per-click search engines, such as Overture, FindWhat, Espotting and Kanoodle. BidRank has reduced this pay-per-click management process down to just minutes of computer time. The advertisers are now free to perform other tasks while BidRank keeps them on target.
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CampaignOptimizer
from
Atlas one point
More and more clients are realizing the benefits of taking a portfolio approach to bid management. Our built-in tools (Campaign Optimizer, Mass Update Tool, Keyword Analysis Report, etc.) facilitate portfolio management of keywords.
Campaign Optimizer, the cornerstone of this offering, is a powerful strategic planning tool for online marketers.
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Combining Pay Per Click and Search Engine Optimization
from
NetMechanic
PPC advertising programs such as Google Adwords and Yahoo's Overture place a small text ad for your web site in the Sponsored Links section of the search results. Each time someone clicks on your PPC listing, you pay a certain amount of money. Prices are set by competitive bidding and can range from surprisingly cheap ($0.33 for "java book") to insanely expensive ($12.98 for "web hosting").
The search engine optimization process is much slower.
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Cost per click management - Campaign & keyphrase planning
from
Greenlight
Cost per click management - Campaign & keyphrase planning
Planning seperates the good campaigns from the bad. But even with the best intentions its not long before a keyword campaign becomes a multitude of variables, with hundreds of keywords, urls, and bids flying around.
Fortunately Greenlight sets all this up for you, having pre-determined your requirement for traffic we'll produce a CPC schedule for you.
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Improving Pay per Click ROI
from
Blitz Promotions
If you feel like that your spending too much money on your pay per clicks then we can help. If you spend less than $500 / month (total) in your pay per click ad budget then please see our Optimize program Program. This program is based and priced according to how much money that we can save you on your pay per click program, while still maintaining (or even increase) the profit you're making from the program.
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Pay Per Click
from
Esvon Software Solutions
The higher the bid amount, the closer to the top of the page the ad appears. Each time sponsored ad is clicked (from unique IP to prevent spam clicks) on from the search page, the bid amount is deducted (debited) from advertiser credits. When the reserve drops below a particular amount set by the advertiser in Credits module, an email is automatically sent out as a reminder that they need to add more credits to their reserve pool.
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