Key Statistics*
  • Only 12% of leads generated have immediate needs
  • 70–80% of “inquiries” have latent interest and therefore go uncalled by the sales team
  • 80-90 out of 100 deals are initially left behind by sales
  • There is over 7 times improvement in sales closure if leads are responded to within 48 hours
  • It takes multiple communications to gain decision-maker’s attention.
*Source: The Rock Annand Group. (2007). Relationship Marketing 2.0. Bruce Henry, President.
Too often, leads that your team works hard to generate are left on the table resulting in untold lost revenue, increased sales costs and frustration, and distrust between marketing and sales.  Why? 

Because up to 95 –97% of prospects are not sales-ready*and taxed sales teams often don’t have the bandwith to efficiently determine who’s hot and who’s not before the lead has gone cold. 

With the Web Buyer’s Guide Integrated Lead Management Services however, you can keep your leads interested, move them through the buying cycle, and deliver prioritized lead reports that will help your sales team generate more new business faster.

Our lead management services are comprised of a seamless lead nurturing program ACCELERATE and our state-of-the-art lead scoring program SCORE. 

Together they can help you:

  • Eliminate waste and cost at the bottom of the sales funnel
  • Continually engage prospects to generate increased interest
  • Streamline your sales pipeline
  • Maximize sales and marketing efficiencies
  • Deliver prioritized lead reports that enable your sales team to focus on hot leads first
  • Generate more new revenue
  • Facilitate a better working relationship between sales and marketing

Sign up for our ACCELERATE and SCORE programs and start maximizing your lead generation efforts today.


For more information click here or contact Dave Colford.